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Top 5 Trends That Will Transform Digital Marketing In 2017

Ever since the rise and growth of smart phones and the internet, there have been an ever growing need and demand for good and effective digital marketing strategy. An effective and attractive digital marketing can be the difference between a profitable business and a failed one.

In this article, we will be talking about some of the newest and most influential trends in digital marketing in 2017. Analyzing and learning about these trends can help you create the perfect digital marketing campaign for your business.

  • Content marketing

How attractive and eye catching your digital marketing campaign is heavily influenced by the content that you produce. Creating attractive and eye catching content can help you increase your traffic and to make more profit for your business. More and more businesses are utilizing strategic approach towards their digital marketing and this is expected to increase over the year. It is expected that 2017 will focus on measuring content marketing ROI as the cost and the organic competition increases in the SEO Services world.

  • Marketing automation

In today’s world, most of the activities are automated and computerized. This is also true when it comes to digital marketing. Even then, there is still a lot of scope for more companies to automate their marketing process. This includes marketing automation toolkit, CRM, behavioural email marketing and web personalization.

  • Mobile marketing

The increase in the number of mobile phones and smart phones has given a new life to the digital marketing field. More and more companies have adapted mobile compatible web design and email templates to attract new mobile users. But the conversion rate in smart phones is slightly lower than their desktop counterpart.

  • Importance of Conversion Rate Optimization (CRO) and improving website experience

Your business is only as profitable as the number of visitors you can convert to transaction. More and more tools are coming out that can help you optimize your conversion rate and make your business more profitable.

  • Niche curation helps sort information overload

We have all been there. You want to find a nice looking dress or shoe. You can always turn to the internet and get a large number of people claiming their product to be the best. But the real problem here is not whether the company can give you proof about the quality, but if you believe it. People have a higher chance of trusting sources that collect information and data about a particular sphere of life. Consumers extremely appreciate the power to filter recommendations. The difference between a good marketer and a great one is his or her curating skills.

Digital marketing is an ever growing and developing field. It is important to be up to date in the trends and demands of the people to succeed in the business. By updating yourself, you can make sure that you get the best out of your business. Of course you can always outsource to a seo company using a service such marketingquotes.com.au