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John Lynch
Watch your back, PR is about to steal your lunch SOCIAL MEDIA

We seem to have collectively agreed that 2010 is the year of the social strategy. As we move away from the 'new shiny object' phase to practical implementation, what has not been addressed is how current media agencies will adapt to manage these strategies that are so different from the traditional media management norm. For example the process is far more labour intensive and cant as a result be grouped in with an agency standard commission model. There are also customer service skills and a culture needed that are not immediately compatible with your traditional planner buyer. So what's a media agency to do in this day and age to keep up, make money and not become irrelevant in this space? One thing it may have to do is watch its back and adapt fast to prevent PR becoming the go-to destination for social strategies?

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NEW CHAMPION ARTICLESBecome a Champion

Jonathon Oake

State of Pay: paid content in the UK vs AustraliaWEB  I'm moving back home to Sydney in a couple of weeks (looking for a job too ... anybody need a great insight manager??) and that means I'm spending a lot of time looking at the industry in both Australia and the UK. What I see are some striking differences. Read on

Tiphereth Gloria

Women use social mobile more than menMOBILE  Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to 'tweet' and 'friend' 10% more than men. Nielsen research also showed the 35-54 age group had more active mobile social networkers than any other group. Read on

Brad Down

ANNOUNCEMENTS  Today we are launching a refreshed Digital Ministry website. We have integrated a raft of new features and enhancements that we hope you will find useful and give you an even better experience when interacting with the Digital Ministry community. We have added some new fields and elements to your profile so we highly recommend that you login and update it as soon as possible. Read on

Ben Potter

Why preparation is integral to success in digital marketingWEB  Just before Christmas I had the honour of being best man to one of my life long friends. Of course with that honour came an equal measure of paralysing fear as I considered how I would deliver a best mans speech to remember; fear that was compounded further by an earlier showing as best man a few years ago where I still to this day cringe at just how much I fluffed it. Read on


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John Lynch

The outfit that has already revolutionised the way we watch television is about to do the same thing again. TiVo, the US company that invented the personal video recorder (PVR), has unveiled a service that for the first time marries the live broadcast of a TV show with the potentially huge amount of extras found for it on the internet. The technology will be available in Britain within months. Read on

Johns reaction: Broadband and broadcast are integrated,

Brad Down

There has been a lot of talk about Apple's aggressive stance towards Adobe lately. For years now the two companies have been on less than friendly terms with each other over several issues. Lately they've bickered about the alleged bugginess of Flash. According to Steve Jobs, Flash is responsible for most crashes on the Mac and uses abnormal amounts of processing power which would drain the battery of any mobile device. Before that Apple and Adobe fought over licensing issues regarding PDF files and the slow pace with which Adobe updates is applications. Read on

Brads reaction: Of all the acquisition rumours around Apple, this one would make the most sense to me.

Brad Down

San Francisco based Posterous, a fast growing publishing platform, has taken a $4.4 million investment from Redpoint Ventures. Partner Satish Dharmaraj, who is also an individual investor in Posterous, led the round and joins the company's board of directors (and he maintains his personal blog at Posterous here). Read on

Brads reaction: The simplicity of Posterous makes it easy to get into. There is a lot of work that goes into making things work so seamlessly. Posterous is a testament to usability focussed apps.


FEATURED EVENT   ADD EVENT

AdMonsters Leadership Forum US VIII : 30th September 2009 AdMonsters Leadership Forum US VIII
Posted by Rob Beeler

AdMonsters Leadership Forum, held twice a year, brings together the most senior members from across the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly Read on

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Digital People - Oliver Palmer & Luke Janssen

Digital People - Oliver Palmer & Luke Janssen

Welcome to Digital People where we present regular profiles of people in our industry. Read on


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