Digital Ministry - Digital Media and Marketing News, Jobs and Opinion

FEATURE Become a Digital Ministry Champion

Written by Zoe Scaman | viewed 88 times | 2 comments

Advertising doesn't create advocates Buzzword #17,327: 'Advocacy'. Everybody talks about it, every brand wants it and every marketer claims to be able to deliver it. But what is advocacy? There thousands of differing definitions but specific to brands and consumers we can describe an advocate as:

A customer who has favourable perceptions of a brand who will talk favourably about a brand to their acquaintances to help generate awareness of the brand or influence purchase intent.

Sounds good right? What brand wouldn't want that?! Having a brand advocate is invaluable. Someone who will promote your products, personally recommend them to friends and colleaugues and who, in all likelihood, will be a repeat purchaser... Read on

NEW CHAMPION ARTICLES

Lipstick on a Tweet - Getting People Listening (not just talking).

Written by Jonas Katzellenbourg | viewed 259 times | Be the first to comment
He came, he saw, he tweeted? These are not the last words I would ever want engraved on my tomb stone. Maybe I've outgrown my desire to be a beatnik poet, maybe, just maybe there are some serious issues we havent yet thought of. Maybe we need to look a little harder at how we are Tweeting. Read More

Unsocial Media - or Why I Need to Stop Being Mr. Nice Guy!

Written by Jonathan Crossfield | viewed 228 times | 2 comments
Remember the school yard? Remember how whenever there was a fight, every child from miles around would crowd in a circle, joining in one massive spectator sport? No other playground activity could attract as much attention, except maybe streaking naked past the staff room window with the headmaster's snapped-off car aerial in your hands. In this new online world of social media, the fight rule also seems to apply. Controversy wins. Arguments attract spectators. Being a bastard can turn an average website into an essential read for thousands of people. After all, if it works for Gordon Ramsey and others offline, it can certainly work online. Read More

How not to use Twitter: HabitatUK as a case study

Written by Tiphereth Gloria | viewed 2108 times | 1 comment
Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who've never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia's Masterchef contestant who got voted off #Poh. I found these on Twitter Search: Read More

LATEST NEWS SHARES ADD NEWS SHARE

SNAKE email

3rd July 2009 | Shared by John Lynch via www.interachtung.com

Can the world’s largest snake fit in an e-mailOne of the largest snakes ever to be captured alive is featured in Greenpeace’s latest campaign to remind its members that, as long as there is injustice in the world, against the planet or its inhabitants, they’ll be there. With this e-mail addressed to the database of members and sympathisers of Greenpeace, we sought to create a low-cost, but conceptually very powerful action, with the ability to be forwarded to others. View full article

Nice simple communication online

PHD on the Future of the Media Agency

1st July 2009 | Shared by John Lynch via www.adweek.com

Making predictions for what's going to happen in media next week is hard, let alone undergo the ambitious challenge of trying to second guess the next five years. However, we believe our vision, which is based on rigorous research, conversations with key influencers and the collation of pertinent data and statistics, is not far-fetched. In fact, most of the predictions we make are grounded in today's reality; we are building the foundations now for a future-proof media agency in five years. So, take a trip into the future with us, use your imagination and tell us what you think. View full article

Video: Increase Your Marketing Performance and Size of Your Lead Flow

1st July 2009 | Shared by Brad Down via blog.hubspot.com

Are you insecure about your marketing performance? Are you afraid your marketing pipeline might be undersized? You're not alone! Here's the story of how one marketer learned the solution to getting his leads up. View full article

Flickr And Twitter are Now Officially Sucking Face

1st July 2009 | Shared by Brad Down via www.techcrunch.com

Earlier this month, Flickr started flirting with Twitter integration by allowing users to link their Flickr accounts to their Twitter accounts. The experiment was only for email uploads, which simultaneously created a Tweet with a short http://flic.kr link back to the photo on Flickr. Now that integration is an official feature called Flickr2Twitter View full article

Firefox 3.5 Arrives Today, But Are You Dazzled?

1st July 2009 | Shared by Brad Down via www.readwriteweb.com

There used to be a time when a new Firefox release was an exciting day for early adopters. We'd delve into the new features, rejoice in the speed improvements, and moan about our lost extensions. Today should be another action packed upgrade day - it's reported that Mozilla will release Firefox 3.5 later today (update: it's here now) - but, this time, something is missing. View full article

YouTube To Launch 'Call-To-Action' Overlay Ads

1st July 2009 | Shared by Brad Down via searchengineland.com

TechCrunch reports that YouTube is adding a new ad type to its ad mix named 'Call-To-Action Overlay' ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site you want. I can see the ad live on this video and here is a picture: View full article

Kofi Annan and Bob Geldof back global climate change campaign

30th June 2009 | Shared by John Lynch via www.brandrepublic.com

LONDON - Former UN secretary general Kofi Annan has teamed up with Bob Geldof and Havas Worldwide for a campaign encouraging people to contribute to a digital video petition against climate change. View full article

The Dark Knight Viral: Why So Serious? Case Study

29th June 2009 | Shared by Aden Hepburn via www.digitalbuzzblog.com

This is The Dark Knight Viral "Why So Serious" Case Study. The "Why So Serious" campaign wonthe Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! View full article

Web slows after Jackson's death

27th June 2009 | Shared by John Lynch via news.bbc.co.uk

Search giant Google confirmed to the BBC that when the news first broke it feared it was under attack. View full article

Google's trends page showed that searches for Michael Jackson had reached such a volume that in its so called "hotness" gauge the topic was rated "volcanic".

Jackson's death crashes Twitter and Google

26th June 2009 | Shared by John Lynch via www.net4now.com

Millions of people who Googled Michael Jacksons name between 2.40PM Pacific and 3.15PM Pacific today were greeted with an error page rather than a list of results. The page warned your query looks similar to automated requests from a computer virus or spyware application;. View full article

Surprising Google cant handle this sort of thing still

Displaying 1 - 10 of 147

Show per page

next 10